.Manly Bands is a direct-to-consumer homeowner of males's bands. The provider launched in 2016 after John Ruggiero, the founder along with his other half Michelle, couldn't locate an appropriate wedding event band.This is actually Ruggiero's second appearance on the podcast. In April 2021, our experts discussed the business's founding, unique ring products, and also much more. Ever since, Manly Bands has gotten its own supplier. The production of rings from, point out, Port Daniel's scotch gun barrels or Fender guitar strands generates engaging video, claims Ruggiero, excellent for narration on social networking sites and elsewhere.The entire audio of our conversation is ingrained listed below. The transcript is revised for span as well as quality.Eric Bandholz: Offer our company a review of what you perform.John Ruggiero: My better half, Michelle, and I started an on the internet ring business called Manly Bands in 2016 to handle a problem of wedding event bands for men. Our team were actually only wed. I possess large fingers and also couldn't find a band that I ased if that was not overpriced. My options were purchasing coming from a directory or possessing something customized.I wound up acquiring from a web site. The band showed up in a standard mailer, with no container or even customer service. It was actually an awful expertise by today's ecommerce requirements.We obtained gotten married to, moved to Fla, as well as needed a task. Our experts informed ourselves, "Our experts are actually both business people. Why don't our company generate our personal company?" Our team talked about the kinds of problems our team will observed as well as just how to handle them. My band adventure came up, as well as our experts decided to try to resolve it for various other men.Our objective when our experts began was to spend rent. Our team presumed creating a married couple thousand dollars a month coming from this will be awesome. Our experts considered it a way of life service, certainly not high-growth. It was simply Michelle as well as me in our garage designing rings as well as sending all of them bent on customers. Our team had actually appealed one thing. Our notification resonated with customers.Michelle as well as I create an excellent team. I formulate suggestions, and she's the implementer. A considerable amount of our success visits her innovative thoughts. She labels the rings as well as creates people. She hooks up the rings to clients. Illustrating a band entirely as "eight-millimeter dark" really did not cut it.Our team made rings coming from one-of-a-kind materials, like Port Daniel's gun barrels or exclusive metals. Business removed. Ever since, our team have actually increased dramatically. Our company right now have over 55 people in the Manly Bands family. Regarding half of those are actually band artisans that operate in our recently acquired manufacturing store in Utah.Bandholz: When performed you acquire a supplier?Ruggiero: Regarding a year and a half ago. We had actually been their client for several years, so we knew them effectively. The majority of their company was actually wholesale, which really did not enthusiasm us-- visiting mom-and-pop jewelers. They kept their wholesale consumers and brand name. Our company got a few of their resources and brought over staff members.Inducing a production crew has actually been among the very best traits our company've performed. It is actually been extraordinary to head out there as well as enjoy them bring in rings out of Fender guitar strings or even metal coming from an M1 Abrams tank.Bandholz: Exactly how carries out internal production effect advertising?Ruggiero: It is actually been actually big. Taking a video camera to the opposite of the office and recording the group using lathes to cut the steel rods or scotch gun barrels right into bands produces amazing online video. Our company possess our video camera crew out there at all times. Our team use that video footage on our social media sites as well as in our adds and also e-newsletters. Our company make an effort to advertise that because most business in the men's band space don't make. They drop ship or even purchase coming from overseas and afterwards transport it out. Yet our experts prefer it to last a life time and also be one thing individuals may take honor in.We have actually possessed a great deal of excellence along with our armed forces ancestry selection, where our experts source distinct military components. Our company possess the M1 Garand rifle supply, the lumber component, from World War I. Viewing our group put that in the turret and also cut a piece out for a band is intriguing.Our marketing for those rings talks about the record, the soldiers, where the tool was made use of, as well as factors like that. My better half and I analyzed filmmaking in college. Our experts use our skills to teach and narrate. For example, I lately acquired an email coming from a client that shared that his grandpa used to drive M1 tanks. The client talented among those bands to his grandfather, and also they had rather an emotional exchange. It behaves to assist clients associate with their past and develop something purposeful.Bandholz: Where can people get a band from you?Ruggiero: ManlyBands.com. Our experts have photos on Instagram, too. I get on Twitter and LinkedIn.